Why a Square? The Meaning Behind the New Logo
You might notice things look a little different around here.
The new logo on my website is subtle. Just the words "Talk to Luke" and a simple square. No flourish, no fuss. Just a quiet container. But that square holds more meaning than might first appear.
In psychodynamic therapy, we often speak about the frame.
The therapy frame is everything that holds the work in place: the consistency of the sessions, the confidentiality, the boundaries we agree on. It's the steady rhythm of weekly therapy, the quiet familiarity of returning to the same space (real or virtual), the sense that whatever's unfolding in your life, there is somewhere solid you can come back to.
The frame includes practical things - same time each week, same fee, clear boundaries about contact between sessions. But it's more than logistics. The frame creates psychological safety. It's what makes it possible to say things you've never said before, to feel things you've been avoiding, to discover parts of yourself that had nowhere else to emerge.
When the frame holds steady, you can risk falling apart. You can bring your rage, your grief, your shame, your confusion - all the things that felt too much for other relationships to contain. The frame doesn't fix these feelings or make them go away. It holds them so you can finally experience them without being overwhelmed.
For many of us, life hasn't offered a frame like that. We might have learned to stay alert, to adapt quickly, to suppress our feelings in order to keep going. We grew up in homes where the emotional temperature was unpredictable, where we had to manage other people's moods before our own, where consistency felt like a luxury we couldn't afford.
So the frame can feel strange at first. Unfamiliar. Even frustrating. Why does it matter so much if we're five minutes late? Why can't we just move the session around each week? Why all these rules?
But these aren't arbitrary restrictions. They're the conditions that make depth possible. The regularity creates a rhythm your nervous system can learn to trust. The boundaries create a space that's truly yours - not shared, not negotiated session by session, but reliably there. The consistency means you don't have to perform or earn your place each time. You can just come as you are.
Over time, something shifts. The frame that once felt restrictive becomes liberating. You stop managing the space and start using it. You bring more of yourself. You take more risks. You discover that when something is truly held, you can let go in ways you couldn't before.
That's what the square in my logo stands for.
It's not just a design choice. It's a quiet nod to the safety, structure, and thoughtfulness at the heart of therapy. A symbol of the therapeutic space we build together. One that's steady enough to hold your pain, your patterns, your potential, and whatever might need to unfold between us.
If you're curious about starting therapy in Croydon or online therapy, you're welcome to get in touch.
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